To assert and affirm itself as a top quality TV channel, MNET CITY underwent a brand refresh, which we helped execute. Taking into cognizance the core audience of the channel, we placed a key focus on the energy of the channel by using high paced, action-filled sound design coupled with unique design elements that are simple, subtle and minimalistic yet not static and docile.  The conceptualization and execution of this project is designed to maximize viewer retention by eliciting interest in forthcoming shows thus mitigating selective/ “appointment” viewing and this is carried out in the elements we utilized for forthcoming shows which are tailored specifically for the various genres which make up MNET CITY’s programming.  The total effect of this is intended to create a stronger and much more consistent consumption of MNET CITY’s programming and thus leverage a strong market position.