DSTV – South Africa’s leading satellite network – was in the need of a total imaging overhaul. With the concept of a cube at the base of the brief, the journey began. Venturing into the realm of the 4th dimension, we brought the infamous mathematical hypercube – talked about and speculated by scientists and philosophers alike over the ages – to life while at the same time layering it with different materials to speak of all the variety on offer on DSTV. The DSTV Hypercube infinitely animates, while taking on various forms, relating the plethora of programming on offer on the network. This imaging filtered through all the different aspects of DSTV – On-air, Print, Retail, Dstv On-Demand, Dstv Mobile and Dstv Box Office.