Sexy is back with the much-anticipated 16th Season of Dancing with the Stars. Going for a fresher and younger approach, this image refresh added an edge of coolness while retaining the masses of loyal fans. With a striking contemporary black and white theme with a touch of fiery pyrotechnics, the concept of “Industrial Glamour” was born. This, together with a competitive chessboard style dance-off set the stage for a dynamic and energetic show launch, interleaved with bigger-than-life projections of the competing celebrities. Add the multiple award winning international sensation, Pitbull to the mix, and you’ve got a mind-blowing next-generation feel for the hot new season of Dancing with the Stars. The sexy is back!

see how we did this project here >>