AFRICA GOLD

BEST BRANDING DESIGN

2017

SOUNDCITY MVP AWARDS FESTIVAL

With just over a decade as a fully-fledged and independent entity, SOUNDCITY has fast grown to be a favorite of many in the African continent and plays an instrumental and integral role in ensuring that there is an ongoing cultural exchange within the African continent. Through award ceremonies like the MVPS, SOUNDCITY sets precedence for the growth of Nigeria and Africa’s entertainment industry. We created festival imaging for SOUNDCITY’S MVP AWARDS amplifying the brand’s identity, which is synonymous with a sublime combination of colorfulness – speaking to the enthusiasm and gratifying programming SOUNDCITY has to offer. The edgy design elements along with a unique sound design, modern graphics and choreographed live action combine meticulously to create interest in the MVP awards and afford the ceremony a global appeal while remaining true to SOUNDCITY’s African essence. Also, smashing a few mannequins along the way made creating this project just as exciting as it looks!

see how we did this project here >>

It’s amazing what you can achieve with a controlled studio environment and carefully planned graphics in post. From dark to light the mood can be changed to anything and the pace matched from slow to fast. Together it fuses into a unique creation that becomes, the beat in this instance. Flowing and pulsing in various ways, with models from all over the country, Soundcity came to life.

Studio, Original Music, Green Screen, Models

 

Creative Director | Waldo Buchner

Design Director | Chris Savides

Animation Director | Kyle Lutchman

Animation | Tristan Winslow / Jessica Quilliam

Editor | Kamogelo Matlaila

Producer | Via Marais