The Real needs no introduction – it is one of the most popular and most loved talk shows and vying for the no 1 daily talkshow spot in America after Ellen. With strong and opinionated, informed and insightful female hosts we created spots for each of the inspirational women to bring to the fore each of their unique characteristics that gel together to create a show that has created an unbreakable sorority amongst women from all walks of life. Staying true to the mantra of the show, each of our spots surpass the linear and traditional approach common to many spots and take a glance at the bold, bubbly and charismatic qualities possessed by each of the hosts.
It’s amazing what you can achieve with a controlled studio environment and carefully planned graphics in post. From dark to light the mood can be changed to anything and the pace matched from slow to fast. Together it fuses into a unique creation that becomes, the beat in this instance. Flowing and pulsing in various ways, with models from all over the country, Soundcity came to life.
Studio, Original Music, Green Screen, Models
Creative Director | Nicci Hattingh
Director | Delarey Hattingh
DOP | Dan Schmidt
Producer | Shaniel Mjekevu
Line Producer | Michael Waldron
2D Animation | Tristan Winslow, Kyle Lutchman,
Genevieve Benoy, Jessica Quilliam, Neo Morulane