Undoubtedly one of the leading exponents of M-Net, Africa Magic prides itself with providing high quality TV programming with a Pan-African focus. Currently, Africa Magic is host to 8 channels each with unique and dedicated programs that aim to provide entertainment for Africans by Africans. One of the key outputs in the overall campaign and much to Africa Magic’s contentment, has been the plausible display of the plurality of African people, cultures and endless breathtaking landscapes.The informed and intricate play with unique elements not only creates an overall sensory appeal to the Africa Magic brand but weaves together an aesthetic appeal that allows for maximum efficiency and viewer retention.