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Boitumelo Thulo otherwise known as Boity is a multifaceted media personality who has had a lot of tongues wagging because of her talent as an actress and TV presenter, and a lot of eyes popping for her good looks and amazing physique. Boity is as much passionate about her media career as she is about health and fitness and now has her own body toning supplement. In this product advertisement, we play with surreal and abstract design elements to create an in-depth view into the intricacies that make up the range of Boity’s body toning supplement. The animation approach we use adds a stylistic and beautifying effect and seamlessly fuses with the design elements to create an ambience consistent with a high-end consumer appeal while remaining strongly grounded within the pharmaceutical market as well.

how we did it

Creative Director | Waldo Buchner

Producer | Via Marais

3D Animation | Dineo Morulane

2D Animation | Dineo Morulane

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