Food Network launched a campaign themed around Halloween to provide interesting and cool recipe ideas that would go with the much loved celebration. We created all graphic and design elements with real food to fashion two incongruent entities together: food and paranormal activity. Engaging with their consumers on a level unlike any other channel, Foodnetwork opts to create various different scenes and characters to complement their brand promos for the month. Amazing and eye-popping – it is always supposed to look accessible and possible for their audience to try and make as well. Aesthetically appetizing, perfect and accessible – quite the challenge. But what a delectable one it was!