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A local production house that specialises in producing content for the Afrikaans TV market, approached Monarchy seeking a new logo and a 5” animated sting that would portray two child-like figures planting a seed that would grow into a tree that would form part of their logo. Green Planet Productions was looking for a sting that was organic and fresh. Inspired by the style and tone of Scott Free Productions, and in liaison with Green Planet Productions, we produced a unique, clean logo and a beautiful frame-by-frame, hand-painted animation – crafted to reflect the values of the brand.

how we did it

Creative Director | Waldo Buchner

Producer | Via Marais

Designer | Jared van Damme

Animator | Jared van Damme

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