Halloween is a symbolic way to give outing to our deep- rooted fears that we do such a great job at masking. MNet Edge exploited these fears to promote new programming of horror movies that the channel was to play in the month of Halloween. We dug deep into the archives to source a set of terminologies that describe types of fears that tied in with horror movies scheduled to play on the channel. Through this approach, we managed to relay an intriguing and mysterious narrative, yet still managed to subvert revealing details. The elements and graphics we used create a cinematic effect consistent with the codes of horror as a genre.