The edgiest channel in television is turning one. M-Net Edge is celebrating its 1st birthday. But M-Net Edge doesn’t say Happy Birthday and blow out candles. It says ‘I am here and I’m not going anywhere’ and lights a firework using the coal from a cigar. 365 days of Iconic Characters, Highly Acclaimed Series and The best channel in Africa. This is not a birthday. This is celebrating every day since it came to life. The Brand Piece is based around numbers, with the numbers updating as the promo plays. This sound, music and pace driven promo embodies the attitude and self awareness M-Net Edge has as a brand, setting it apart and making it the leader of the pack.