M-NET HERITAGE CAMPAIGN

AFRICA GOLD

BEST BRAND PROMOTION

AFRICA SILVER

BEST DIRECTION

AFRICA SILVER

BEST IMAGE CAMPAIGN

2021

M-NET HERITAGE CAMPAIGN

We are a country of different cultures and identities that are in this together as South Africans. And to celebrate this unique melting pot we celebrate our people and where they come from in this vibrant, celebratory and touching campaign that celebrates M-Net Original films that all touches on our unique South African heritage. Cross-channel and cross network this reached both VOD's and Linear alike as well as national out of home Billboards across the country. A complete array of marketing elements were created for a 360 degree campaign that held the golden thread - throughout. Actors from the movies came on board to promote the movies as well as promote what they, and their characters stand for with great authenticity. Yes, we had a Zulu and Afrikaans sokkie dance off! What a great time to be a proud South African!