If ever an opportunity to set the benchmark in our country revealed itself, this was it. With an awesome client giving us total creative freedom, the first HD movie channel in South Africa and the best of the best in our industry: What more can you ask for? We wanted the logo and imaging to become part of the movie-experience of the viewer and to show the magical, trans-formative and unlimited possibilities that blockbuster movies offer. With our concept of Visual Alchemy, the channel logo transforms into all 13 genres, henceforth becoming what it stands for and more than just an aesthetic wrapper.