The theme for the 2016 Promax BDA was “Ideaology”. We interpreted this as the process every creative faces, from initial panic, to research, to getting the final product out there for the world to see. Inspired by vintage Russian Propaganda posters and rock ‘n’ roll gig posters the design is bold, fun and gritty, harking back to old-school printing processes and tactile senses wrapped up in a digital age.