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AFRICA_GOLD_PROMAX.png

AFRICA GOLD

MOST OUTSTANDING DESIGN IN PROMOTION

AFRICA_GOLD_PROMAX.png

AFRICA_GOLD_PROMAX.png

2019

URBAN

This project takes us on an out of this world music experience. We explore multi-coloured landscapes both visually and auditory on ëPlanet Urbaní. The intricate backgrounds are complemented with a well-balanced design layout. In-camera paint and oils get intercut with dancing and movement. The clean design coupled with physical effects effortlessly gives us a balance between sophistication and youthfulness forming a great backbone to Urban music.

how we did it

Executive Creative Director | Nicci Hattingh

Executive Director | Delarey Hattingh

Creative Director | Kyle Lutchman

Lead Designer | Jared Van Damme

Producer | Via Henderson

Designer | Juanita Strachan, Genevieve Benoy,

Robert Fripp, Waldo Buchner

2D Animator | Dineo Morulane, Tristan Winslow, William Molope,

Waldo Büchner, Robert Fripp

Practical Effects | Rrobin De Villiers

Sound Design | Michael Medhurst

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